The world is now becoming a global market for an ever-increasing and varied number of companies with a common aim: to sell their products to as many consumers as possible. However, the globalization of the market also means that companies nowadays are addressing an incredibly varied target, with many different languages and, more importantly, cultures.
At Global Propaganda we believe that international advertising in the 21st century is not about ignoring or overriding cultural differences, but about understanding, accommodating and harnessing them in the service of global brand building. That is why our focus is on providing localisation services to clients who demand local copywriting and marketing expertise on top of translation skills.